Fullstory Vs Google Analytics: looking for best?

Both FullStory and Google Analytics are well-known web analytics tools that can assist website owners and online marketers in gaining a deeper understanding of how users interact with the websites they manage. There are some similarities between the two regarding monitoring people’s behavior, but they collect, analyze, and display data in distinct ways.

Google Analytics is a free utility that website proprietors can use to learn more about how people use their websites and how many visitors they receive. Google offers Google Analytics to website proprietors. It accomplishes this by embedding a monitoring code on the website and providing a variety of data, including information on traffic sources, user demographics, action flow, and conversion rates. Users of Google Analytics can also create custom reports and displays to monitor specific data and objectives.

This post compares Fullstory Vs Google Analytics based on their pricing, usability, and overall value to businesses. We will also consider each option’s advantages, costs, and total value.

Fullstory Vs Google Analytics – Comparison by Definition and Features

What is FullStory?

FullStory is a digital intelligence platform that delivers in-depth insights into the ways in which consumers engage with digital business experiences. It automatically identifies problems that result in a decline in funnel performance, evaluates the effect of those problems, resolves faults, and seeks remedies.

Teams are linked to the precise moment and location where an issue arises thanks to the seamless communication provided by Slack and Jira. By enabling tracking and monitoring at every stage of the customer journey, it improves the quality of the experience provided to the consumer.

It indexes the whole of the website as well as user interactions while simultaneously detecting faults for the final user.

Features of FullStory

Retention and Growth: Improve Customer Retention and Growth by Quickly Addressing Customers’ Friction Points You may improve customer retention and growth by quickly addressing customers’ friction points by identifying pain spots in conversion funnels. Make it possible for organizations to identify current problems and search for a solution, which will result in rapid repair. 

Higher Productivity: Improve your organization’s productivity by locating the data that needs to be investigated and fixed. Resolve difficulties quickly and effectively while saving eight hours for each flaw. 

Seamless Integration: Offer digital teams total access to organization information by providing a catalog of integration tools and open APIs. 

Less Time Consuming: Reduce the amount of time spent exchanging information and ensure that all departments in the organization have access to the same digital experience data. This will help improve interdepartmental communication. Moving towards a single system will assist in the elimination of information silos. 

Smart Business Decision: Make intelligent business choices by gaining insights into all digital interactions via accessing data that has been automatically indexed and does not need any instrumentation. The analysis of consumer behavior requires data that is both current and reliable. 

Enhance Visibility: Give total visibility by merging qualitative and quantitative analytics capabilities in a single, unified system. This will allow for more visibility. Utilizing session replay, you can carry out analysis and validate engagements in real-time. 

Foster Innovation: Having up-to-date information on the responses of customers enables businesses to better understand the requirements of the consumer market. Obtain unfettered insight into the ways in which users communicate with one another at a given point. 

Free Trial: Before you make your final purchase, you may try out the product risk-free for a period of 14 days.

What is Google Analytics?

Page tags are used by Google Analytics in order to successfully gather user data from each and every website visitor. Page tags written in JavaScript are inserted into the code of each page. This tag, which is embedded in the visitor’s browser, is read by the data-collecting servers at Google, who then utilize the information to compile user profiles. After that, Google Analytics will be able to produce individualized reports in order to monitor and display data on the website’s traffic, the typical session durations, sessions organized by route, page views, and other metrics.

On the page, the page tag functions as a web beacon or web bug in order to gather information about site visitors. Due to the fact that the system is dependent on cookies, it will not be able to collect data from users who have turned off cookie support. 

Users of Google Analytics may see how visitors engage with their websites over time thanks to the features provided by Google Analytics. Utilization of features enables the collecting of data, analytics, tracking, visualization, report generation, and integration with other applications. Features also make it possible to report on activities. The following are only a few instances to illustrate my point:

Dashboards, scorecards, and activity charts are examples of tools for data visualization and monitoring that depict how data changes over time. 

data funnels that are subjected to filtration, modification, and analysis.

APIs, or application programming interfaces, are used for the process of data collection.

A plugin or a widget that can be used to integrate the dashboard onto other websites is made available in addition to the fact that the dashboard may be accessed directly via the Google Analytics website. Independent suppliers also offer customized dashboards for Google Analytics, which may be tailored to match the requirements of a particular business.

Features of Google Analytics

Creating Tailored Reports Using Google Analytics

You have the option of creating your own custom reports in Google Analytics, in addition to using the pre-built reports that are offered by the service. You are able to modify the data that you see in custom reports so that it meets your particular requirements. In order to further refine your data, you may pick the metrics and dimensions that you wish to include in your report and apply a variety of filters and segments. Individualized reports may be stored and retrieved at any time for a more expedient and straightforward analysis.


Annotations are notations that may be added to your Google Analytics reports in order to offer context on particular occurrences that may have influenced the performance of your website. You may add an annotation, for instance, to highlight the introduction of a new marketing campaign, a redesign of your website, or a technical problem that had an influence on the traffic to your website. Keeping track of noteworthy events that can have an influence on your data analysis over time can be made easier with the aid of annotations.


You also have the ability, using Google Analytics, to set up alerts that will tell you when certain dimensions or metrics fulfill a specified criterion. For instance, you might set up an alert that will inform you if your website has a sudden rise in traffic or once the bounce rate surpasses a given level. Similarly, you could also set up an alert that would notify you whenever a certain threshold is met. You may choose to get notifications through email or text message as soon as the predetermined parameters are satisfied.

You may isolate certain sections of your data based on a variety of criteria by using segments. Segments enable you to do this. You may use segments to compare various user groups’ activity or examine the success of certain sites or campaigns. You can also use segments to create targeted marketing. You may choose to use one of the many pre-built segments that are available in Google Analytics, or you can build your own custom segments according to the requirements that are unique to your business.


You may monitor particular activities that visitors perform on your website using the Goals component of Google Analytics. These actions can include visitors submitting forms, purchasing products, or seeing certain pages. You can determine your website and marketing activities’ success by establishing objectives in Google Analytics and tracking how close you are to achieving those goals over time.

Monitoring of Online Commerce

E-commerce monitoring is a strong tool that may help companies who sell their goods or services online better understand the actions and preferences of their online consumers. Tracking e-commerce transactions enables you to monitor revenue and other indicators unique to e-commerce, which in turn enables you to acquire valuable insights into the shopping habits of your consumers. You’ll be able to determine which of your items are most popular with customers, keep tabs on conversion rates, and evaluate how well your sales incentives are doing thanks to e-commerce monitoring.


Conduct research into how people use your website, what aspects of it are most significant to them, and how they engage with your material in order to formulate a strategy for what comes next. Google Analytics is more of a quantitative instrument. It provides you with a summary of the statistics on your users. It is not detailed, but it is highly helpful for monitoring how well your website is generally doing (whether measured in terms of traffic or interaction). Therefore, it explains what is occurring in your company but not why it is happening.

FullStory is a tool for qualitative research. It provides access to information of a highly detailed level. When employing this form of analytics, you can really watch what visitors do when they are on your website. Therefore, it explains the reason behind anything occurring in your company. I hope this covered all Fullstory Vs Google Analytics aspects for you.

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  1. Pingback: Bing Places Vs Google Business Profile - Montasir Anwar

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